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Wednesday, January 16, 2008

Swift sedan to replace Esteem, launch at Auto Expo 2008

The Swift sedan which will replace the Esteem will make its debut at the Auto Expo 2008. Pictures and price details to follow.

Roll over Esteem, the Swift Sedan is on its way. Maruti Suzuki has apparently decided to bring the curtains down on its hugely successful model Esteem.

Taking its place would be the new Sedan version of its even more successful Swift. According to a report, this would mean that one of Maruti Suzuki’s most successful models is on its way to be phased out. In fact it is already being said that the company has halted production of the car.

Maruti Swift sedan photo

The Esteem was unveiled during the 1990s as a spruced-up version of the Maruti 1000. It had then competed for market share with Hindustan Motor's Contessa Classic. The decision to stop its production comes after almost 14 years, though it had been a sought after car in the country. It may be noted that the car had sold 1000 units in November 2007. The report added that the car was actually called the Swift in some of its foreign markets. This includes the US too, it added.

As Maruti Suzuki gets set to roll out the new Swift sedan most probably by March 2008, the report added that the car would be powered by a 1.3 litre petrol engine akin to what the Esteem had. The auto maker also plans to roll out a diesel version by the end of 2008.

Meanwhile, the company is sad to be investing more money into its Manesar assembly line in a bid to bridge the demand supply gap of diesel cars. The auto maker is already witnessing huge demand for its Swift diesel vehicle, and has realized that the demand is more that what it can currently supply. The production capacity would go up to around three lakh engines per annum, compared with the current one lakh engines per annum.

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